Liverpool-based promoters Freeze bring something very different to the clubbing scene, making a name for its unpredictable format and boundaries pushing parties. Freeze identifies original and creative venues, having been the first promoters to put on an electronic music event in a practicing cathedral and organise raves in everything from a bombed out church, to English heritage site Williamson tunnels and St George’s Hall, 2013 will see them take over even more unusual spots!
From their beginnings 10 years ago in the tiny Lemon Lounge that had seen the births of some of Liverpool’s other biggest club nights including, Alderaan, Chibuku and Circus, Freeze have set themselves apart marrying the most unique locations with world class DJs. They have attempted and succeeded in throwing some hugely individual events and outstanding parties with the likes of Friendly Fires, Greg Wilson, John Digweed, Michael Mayer, Hernan Cattaneo Danny Howells and Leftfield. These one-off shindigs continue to set up camp at some of the most historically significant locations in Liverpool and now we could see them taking this exciting concept to other cities later in the year.
Their slick organisation, thoughtful programming and total care for the people and the party makes them truly refreshing promoters. Fun, music and good vibes are paramount to the success that has taken a hobby and made it into one of the most stand-out events in Liverpool, putting DJs in glass houses and disco next to techno. Working hand in hand with top brands and forward thinking labels, Freeze ramp up production and tailor to artists needs to ensure they promote the likes of Innervisions, Zoo Project, Bedrock, Cadenza, Kompakt, Border Community and more to the maximum potential, at the same time as providing a seamless service.
2015 sees Freeze enter its 10th year, this year sees us change things up with our most diverse line ups to date. We are back with more bombed out church shows than ever with a wide range of new debutants. Freeze are also taking a trip down memory lane and will take over the lemon lounge for one last time 5 years after it closed.
We also have an exciting new partnership with one of the elites to team together to undertake our biggest project to date… More news coming soon on this
While the unique shows aim to showcase some of the best artists and quality music, the real reason behind many of the events is to raise awareness of the different charities and organizations they are affiliated with. This association with charities such as, the Claire House Children’s Hospice, Macmillan and Breast cancer awareness means they are able to raise money and spread the word about the amazing work taking place by so many remarkable people.
Freeze has such a huge and diverse roster of experience, yet their aim remains the same. They create something undeniably special and their ethos still echoes a humble statement of where it all began. 2015 looks to be biggest year to date for the well-loved Liverpudlian promoters, as they step it up a notch to deliver yet more unbelievable talent and parties in a series of beautifully crazy and off-the-wall locations!
Co-founding Freeze from where it all began in 2005, Rob has been there right from the very start when it all kicked off in Lemon Lounge. It was Rob’s idea to think outside the box when it came to venues, no venue is a no and will push to get what he wants whether its a party in a cathedral to a party in a prison. Rob is responsible for the planning of the events, the bookings, the sound, lighting, PR and general organisation with his acute attention to detail. Rob will tell you he always saw this as a project worth pursing, his dreams of booking Sasha at the Pier head may not have come true just yet, but they have done pretty much everything else. “Freeze was always about a friendly vibe, somewhere friends with similar tastes in music could meet up once a month and we have invested a lot of time and money into this, but what drives us is people’s reactions to the shows we announce. It will never be a financially lead project and the fact that we do so much for charity points to this. We are all about sound, production and finding crazy buildings to party in and we think people see that.
The next member of the team is Freeze resident and co-owner of 3B records, Jemmy. Known for his mixtures of patterns, his style translates into his music choices as he enjoys a range of different genres, textures and rhythms. With tracks signed to Bedrock Records, he’s making waves and is quickly becoming a sought after DJ and producer. Jemmy has played at venues across the world including, Ministry of Sound, Bedrock, Cream, Amnesia and Sankeys.
The arty one of the group, Mike is a creative collaborator and 3D animator from the Wirral. On hand to offer visual ideas, Mike is a creative collaborator, thinker and doer. Creating the magic for all things MUSE, he’s a talented artist in his own right who goes by the name Deerstalker.
Resident Freeze geek and all round tech-head, Graham is the visual magician behind all Freeze events. Graduating from Liverpool John Mores University with a first in Music and Audio Production, Graham has since then been working in Web Development while building his visual career with Freeze. Achievements so far include working on the Warchild Charity night in Brixton Academy and doing the visuals for John Digweed at the Bedrock Warehouse Party.